Become a fan of PowerJab on Facebook

Monday, June 29, 2009

An Update on Microsoft's Razorfish

I had written in November about the layoffs at Razorfish, and early rumors of a sale.

Seems this sale is happening soon. According to the Financial Times, Microsoft has appointed Morgan Stanley to look for a buyer for Razorfish, with French firm Publicis emerging as an early front-runner.

Omnicom and WPP, which are trying to put more focus on digital advertising, are also potential suitors.

Publicis has recently made some financial moves aimed at enabling an acquisition, and have also gotten cozier with Microsoft - on Friday, Publicis announced an agreement with Microsoft Advertising to use Microsoft technology to place Publicis ads on television set-top boxes.

No comments: