iPhone At Walmart

Finally, the iPhone has made its appearance at Walmart - a little late to take full advantage of Christmas shopping.

What I find really hilarious is the price - after all the breathless rumors about the iPhone price getting slashed for Walmart's sake, it turns out the discount is 1%.  For the 8 GB phone, that means a $2 discount.  For the 16 GB phone, thats a $3 discount.

Hahahahaha.  Who would put up with the lines at Walmart for that discount?  I'll tell you who - people who were shopping at Walmart to begin with. 

Advantage Walmart - it gets to sell the iPhone, right next to the Google-phone.  And gets bragging rights about the lowest price for an iPhone

Advantage Apple - the discount doesn't even register, and other retailers won't care enough to quarrel with Steve and co.  At the same time, this is another 2k - 3k outlets to sell the iPhone, which is great.

Advantage the Consumer? - Seems rumors of a price decrease are still around;  and the iPhone has a fat enough (and growing) profit margin to allow for a nice price drop in the near future.