Take a look at the About.com ad above. The ad is asking other people to advertise on About.com. Hmmm.... I guess it makes sense.... sort of? Anyway, I would love to know what their ROI is.
Perhaps they should spend the money instead on getting the word out to advertising agencies and potential medium-to-large advertisers. The ad I saw above was on a blog with a nice following, but not the clientele that (I assume) would immediately jump and throw ad money at About.com.
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