This shouldn't come as a surprise, given that Apple's ads are always everywhere you look; Steve Jobs and crew apparently have an ad budget of close to $485 Million for this year.
I would love to have Apple put a part of that ad budget online on Kosmix
Personally, by the way, I hate the Mac vs. PC ads. So, Mac is cool, eh? And PC is nerdy, geeky, stupid. To me, Mac is like the high school jock picking on the nerd. And when they both graduate, PC is going to work in a startup, while Mac will ask if you want fries with that.
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