WebMD Not Buying Quality Health After All

With WebMD's share price free-fall ($32 to below $20), the erstwhile online Health leader is trimming some of its upcoming investments.  Its latest is to stop its proposed acquisition of Quality Health, which I covered earlier. 

This explains why, even after 3 months of announcing the deal, WebMD had not yet integrated Quality Health's traffic into its own in comScore.  As such, Waterfront Media's Everyday Health, which now reports Kosmix's RightHealth metrics under its own (see my earlier post), has a better chance of holding on to its new #1 ranking in comScore.

WebMD and Quality Health have signed an ad deal, with WebMD's sales team representing Quality Health as well.  As part of this deal, there is still a possibility that WebMD negotiates to report QH's metrics under itself in comScore.  Thats when the race begins again.